comparative advertising

Comparative Advertising is an advertising form full of arguments which comprises both advantages and disadvantages.

比较广告是一种争议颇大的广告形式,利弊共存.

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This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.

本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。

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The first part is to analyze the theoretical basis of comparative advertising.

第一部分从比较广告的理论角度进行分析。

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With the change of age and the deepening of reform, comparative advertising should be allowed in advertising activities.

但是随着时代的变迁以及改革的不断深入，比较广告应该在我国的广告活动中得到应有的一席之地。

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Why don't we do some comparative advertising? Our product is definitely better than the competition's.

咱们为何不克不及做一些对于比广告 呢 ?咱们的产品肯定比其他同类产品有上风.

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Research on Comparative Advertising with the Tendency to Show Off

中美比较广告之比较研究

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Comparative advertising appeared in a small portion of advertisements aimed at the Chinese competitors rather than foreign rivals;

比较式广告开始出现于一小部分广告中，其目标主要是中国竞争者而非外国竞争者；

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Illegitimate competition behavior among the advertising tactics includes misleading and false propaganda, improper comparative advertising.

广告策略中的不正当竞争行为包括引人误解的虚假宣传行为与不正当比较广告行为两类。

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The second part is to analyze the issue of comparative advertising of legal practice.

第二部分联系比较广告在实务中的典型案例进行分析。

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The commercial fair use mainly includes descriptive fair use, nominative fair use and comparative advertising as fair use.

商业性合理使用主要包括描述性合理使用、指示性合理使用和比较广告。

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With the increasingly fierce market competition, comparative advertising has become the important means to spread commercial information.

随着市场竞争的日趋激烈，比较广告已经成为了重要的传播商业信息的手段。

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There are different views of comparative advertising in different countries.

对于比较广告，不同国家对其持不同的看法。

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Finally, the relief route unity. Part ⅲ-Current status of comparative advertising Legal Regulation in other countries.

最后，救济途径的单一性。第三部分&国际比较广告法律规制现状。

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The same time, being satisfied that unlawful comparative advertising was established on a relatively principles of evidence.

同时在认定违法的比较广告上确立了比较完善的证据原则。

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The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.

第三种按广告是否明确提及竞争者名称分为直接比较广告和间接比较广告；

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On the Law Norm of Comparative Advertising

论比较广告的法律规范

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We should accept comparative advertising and change the status of unreasonable limitation on comparative advertising.

我国应尽快改变不合理限制对比广告的状况,采取鼓励对比广告的积极态度.

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Why don't we do some comparative advertising? Our product is definitely preferable than the competition's.

我们为什么不能做一些对比广告 呢 ?我们的产品肯定比其他同类产品有优势.

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However, the analysis of the many benefits of comparative advertising, but also had not to ignore its negative effects.

然而，在分析着比较广告的种种好处的同时，也不得不忽视它的负面效应。

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Comparative advertising is defined as advertising, direct or indirect reference to competitors or their products or services.

比较广告是指在广告中直接或间接提及竞争对手或竞争对手的产品或服务的广告。

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From the law of comparative advertising situation, compare the trend of advertising legislation is becoming more and more relaxed.

从各国比较广告法律规定情况来看，比较广告立法的趋势是越来越宽松。

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Part III is the relationship between comparative advertising and unfair competition behavior.

第三部分&比较广告与不正当竞争行为。

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As the supervision department, industrial and commercial bureau lacks legal guidance and practical experience in supervision of comparative advertising.

作为广告行政监管部门，工商部门在监管比较广告时缺乏法理指导和实践经验。

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Some Legal Issues of Comparative Advertising

比较广告的若干法律问题

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This paper proposed by the part of China comparative advertising relevant legal regulation of the defects of the legislation of the shortcomings.

拟通过此部分来阐述我国比较广告的相关法律制度缺陷中立法的不足之处。

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The Comparative Advertising and the Regulation of Competition Law

比较广告及其竞争法规制

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Comparative advertising is special type of advertising.

比较广告作为一种特殊的广告形式，受到了广告主的青睐，但是也引发了大量的法律纠纷。

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This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.

包括合理使用、比较广告、权利用尽、限制竞争。

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The second part of this thesis focuses on the legal validity and criterion for judgement of the comparative advertising.

本文第二部分对比较广告的合法性及其判断原则进行分析。比较广告可以通过比较使消费者增加了解与选择商品的机会，通过比较使生产者认识自己产品的不足。

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Legal Issues On Comparative Advertising

比较广告的有关法律问题探讨

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